Liquid Death Mountain Water
To raise awareness of ocean plastics, we partnered with Liquid Death Mountain Water to produce a line of gory stuffed animals called Cutie Polluties - all three designs were for sale to the public with 50% of profits donated to ocean cleanup efforts.
We also made an ad, which was removed from Youtube for violating its child safety policies. But people complained and now it’s back, which is good for us and maybe bad for small children.
Public Opinion
America passes judgement.
Art Director: Angela Dai
Copywriter: Sam Carlson
CD: Craig Allen