McDonald's Spicy Chicken Nuggets
When McDonald's first launched their Spicy Chicken McNuggets, fans were happy. So happy, in fact, that McDonald's quickly ran out of Spicy Chicken McNuggets. Which made fans sad.
So we brought them back, focusing on that same hype and excitement over cayenne pepper and spicy tempura that sold them out in the first place.
And we made our fans very happy.
Times Square Billboard
We used McDonald's famous Times Square billboard space to first tease, then announce the spicy return with this fun neon.
Art Director: Angela Dai
Copywriter: Sam Carlson
CD: Steve Peck